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I was heading down the Jefferson Street sidewalk on a sunny, South Louisiana morning. As I walked through the glass doors of Genterie I humbly accepted the AC’s cold welcome. Turning to my left I was quickly greeted by a woman, Yetta working at the front register whose job description was women’s wear. After our brief conversation my gaze turned inwards towards the cavernous store. I was blown away. An almost rustic vibe, with relics such as buck heads, bicycles, and a retro barber’s chair were among the countless meticulously chosen items that covered the store. As I perused the various shelves and display tables I felt like the heat had actually ended my life, and this was what heaven looked like. At least my heaven…
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Midway through giving one of the store manikins props for its swanky suit style, Mr. Ross Fontenot owner of Genterie Supply Co. walked in and approached me. After we chopped it up for a few and held a brief photo shoot, we began the interview..
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JaRon – Tell me something that is unique about your store?
Ross- Well I think everything in the store is pretty unique, but I think unlike a lot of stores in town, I think we try to use a lifestyle… we convey a lifestyle in our clothes and the rest of the products, and that is not common
When was the store founded?
We opened as a men’s store in June of 2011 and December 2014 is when we expanded into women’s apparel.
What inspires your company to continue?
Just because I think we’re doing something different and I have a lot of fun doing it, I enjoy it. It’s a labor of love. I think it’s something that Lafayette deserves; we’re just providing Lafayette with products they don’t really get anywhere else in town.
And when you push something that’s unique to yourself and achieve success from it, it always will feel like a labor of love, like you said..
I agree.
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What does fashion mean to you?
I’m not like one of the most fashionable people out there, I just think on some level it’s fun to dress well or dress with a flair, I always kind of enjoyed that myself.. I think it’s a way of self-expression. I think that’s it.
How important is self-expression in fashion versus trends?
As a store we’ll somewhat follow trends, but we’re somewhat of a classic store, we do a lot of that because not only does that sell well, its timeless, I think those are the pieces of the wardrobe that are great. Classics at the same time are sort of trends..
Me- I feel like “Classic” is in right now…
Yea, I guess so.. I think it always is.. Every time you see a trend it’s always based on something done before.. It depends on the trend… But to answer your question, I think self expression is important, I try to do a balance of self expression and trends, but I think all fashion is self expression.. Whatever you’re comfortable with. I feel like this store may give inspiration as to where either trend are going or something that you might feel is just more of your own self expression. I personally have a balance, but some people completely do their own thing; those are my favorite dressers, those that just boldly completely do their own thing.. To each its own.. I feel like trends guide us, we as a human race, we follow trends for the most part”
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What are some of the most common trends that you are seeing in Men’s Fashion?
Whenever we opened, a big reason that we opened, was that you see a lot of classic Americana.. Your denim, your simple button up shirts.. “Made in the US”; a lot of American work wear combined with some suiting.. As far as trends go you see a lot of urban street wear progressing into fashion. It’s still a mix; I think there’s a place for everything.
Which trends do you dislike the most?
I don’t like wooden bow ties, I haven’t necessarily seen it as a trend, but that’s just a pet peeve of mine.. But I don’t think there’s anything that upsets me.. Once again I think there’s a place for pretty much everything.
What about things that you don’t see on the street now, but you see with celebrities, such as men wearing dresses?
There’s this store somewhere in Europe, and they made themselves entirely unisexual, and I think that’s cool. Its just an evolution of everything that’s been done.. I personally won’t be wearing a dress anytime soon, but I think it’s bold. But if I start to see it everywhere…
It’ll be watered down
“Yea.. And I think when it’s good when it’s done right and the people that are doing it are doing it right”
Are man bun’s here to stay?
[laughter] I think they are going be around a little bit longer..
I feel like with long hair and fashion in general, it is gearing towards a more metrosexual vibe”
Exactly.. But that’s the thing, we realized that 4 years ago.. It’s funny when I hear the term metrosexual, for guys, because I feel like it doesn’t really exist anymore, now it’s just guys taking care of themselves.. Wanting to dress well or stay groomed, there is no metrosexual, its just guys doing what women always did and it being more widely accepted
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Are beards here to stay?
I feel like the way the media talks about lumber-sexuals, its going to get old ..
Everything gets blown out of proportion..
Right the media has a very funny and interesting [way of doing that]… I don’t really like the word hipster either because everyone has a different version of what a hipster is.. Some people call the store hipster [laughter] I’m like you have no idea, yea we’re up to date.. I mean hipster to me is always further out there.. I feel like the term doesn’t apply to anyone anymore
I feel like hipster was always associated with vintage wear that you get from your local goodwill, but now that classic wear is in, people get it confused with vintage or something that is weird, but it’s actually a staple…
Exactly, there’s so many definitions of it now
I feel like fashion is more accepted now, movie stars have always done it, but your NFL stars or your NBA stars are dressing big. They were always the big icons, but now there expected to do that, and I think that a lot of people who were once hesitant about dressing well are now following.
I love it
Right, right it’s the best thing to happen to sports.. Its’ great.. for fashion, for menswear brands, Its good for my store
And for the women, they don’t have to worry about a man that doesn’t want to dress up
That’s one thing I never liked to see.. A woman dressed nice and her guy wearing like a fishing shirt to go eat out
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EXACTLY
Its good to see men on par with the ladies
What inspires you?
Gosh.. Music, musicians, other entrepreneurs who have done something similar to our store in larger cities. To see it being done is always a drive. To see how successful other entrepreneurs could be in retail is always inspiring.
What is your favorite quote?
Cock your hat, angles are attitudes and that’s Frank Sinatra.. I think it goes deeper than just how to wear clothing.
What advice would you give to up and comers in the clothing business?
Don’t open up anything similar to my store [laughter]… Know your market
What advice would you give to someone who has given up on life?
It has to get better, from wherever you are at.. I can only imagine what its like to not want to live anymore, but I would say that it can only get better, it has to.. Everyone needs someone to talk to, find someone to talk to about it.
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Be sure to visit Genterie Supply Co. located in Downtown Lafayette, visit their website at http://www.Genterie.com, and follow them on Social Media!